Collection: Bath Towels

Look at three things: absorbency, softness, and durability. Higher-GSM cotton towels feel plush and absorbent and are ideal for everyday bath use, while lighter towels dry faster and suit the gym or guest bathrooms. Choosing a quality cotton terry means towels stay soft and absorbent wash after wash.

GSM (grams per square meter) measures a towel's density and weight. Lower GSM around 300-400 is thinner, lighter, and quick-drying, while mid-to-high GSM around 500-700 is thicker, softer, and more absorbent - which is what most people want in a luxurious bath towel. Each listing notes the weight so you can choose the feel you prefer.

Wash in warm water and skip the fabric softener, which coats the fibers and reduces absorbency over time; an occasional splash of white vinegar helps remove buildup instead. Tumble dry on low and avoid over-drying, and your towels will stay soft and plush far longer.

A practical guideline is two bath towels, two hand towels, and two washcloths per person, so one set is always available while the other is in the wash. For guest bathrooms, keeping a couple of spare sets on hand is always useful.

Stick to a cohesive palette - soft neutrals, white, grey, or muted earth tones create a calm, hotel-like feel - and roll or fold towels neatly on a shelf or ladder rack. Adding a folded hand towel and a small plant or tray completes the relaxed, put-together look.

Our towels are colorfast for normal laundering, but as with any new colored textile it is best to wash them with similar colors for the first few washes. Avoid bleach on colored towels and they will hold their tone well over time.